The Single Best Strategy To Use For Johnnie Walker Blue Label Ultra
The Single Best Strategy To Use For Johnnie Walker Blue Label Ultra
Blog Article
Within our quest to the lightest bottle feasible, we took our vision into a team of qualified glassmakers. Discovering shapes and glassblowing tactics to minimise glass usage without the need of compromising sturdiness.
The result noticed glass staying hand-blown right into a teardrop condition. For The 1st time within the brand name’s record, the iconic square Johnnie Walker bottle continues to be reformed.
Diageo’s experimented with sustainable packaging just before—a ninety% paper bottle for its Johnnie Walker Black in 2024— but Ultra’s new bottle will be the tip from the spear for glass—especially for firms wishing to sell in Europe.
Aroma: Deep waves of dried fruits, antique oak, and delicate smoke with whispers of dim chocolate and florals
Our DRINKiQ programme aims to raise the 'collective consume IQ' by increasing public recognition of the consequences of Alcoholic beverages and supporting dependable ingesting.
This may develop a discreet opening by which the bottle might be removed. Just after pouring a glass of the uncommon, specifically blended whisky, we invite you to return the bottle to its cradle—its pure resting location in addition to a testament to purposeful layout.
In the midst of its 5 years of investigation, the model has actually been granted a British isles patent4 and also to stimulate even more progress within the business – As well as in a primary for Diageo – a license for the patent is going to be supplied on a royalty-free foundation to everyone on this planet who wishes to share in these discoveries.
. The Formerly claimed ‘lightest body weight Scotch whisky bottle’ was introduced by a UK retailer and weighed all-around 298 grams.
Created by way of a examination-and-understand design with exterior glass makers, this light-weight-fat bottle encompasses a handblown teardrop shape that reimagines Johnnie Walker's iconic sq. style and design, exemplifies the way forward for light-weight, and assists uncover new possibilities for lighter, reduced carbon packaging possibilities.
We are here everytime you're wanting to take the plunge with Johnnie Walker and learn cocktail recipes, new item launches and the most recent from our world of whisky.
Diageo has said that the “Earlier claimed ‘lightest body weight scotch whisky bottle’ was introduced by a British isles retailer and weighed all around 298 grams.”
The Johnnie Walker Blue Label Ulta in its cradle and box. Credit rating: Diageo In addition to this, Diageo has announced that a royalty-totally free license to the patent will probably be provided to anyone who wishes to join Johnnie Walker in its mission. Lindley reported: “In lieu of hold this new awareness near to our chest, we’re psyched to be offering a royalty-absolutely free licence to our granted UK patent to the whole world.
Aroma: Deep waves of dried more info fruits, antique oak, and subtle smoke with whispers of dim chocolate and florals
“We’re probably about twelve months from those initial items hitting the market because of the lightweighting system.”
This is the one particular-off bottle for now illustrating the art with the achievable, as a style and design experiment and redefining lightweight as luxury. We will continue on to apply these learnings over the broader Diageo assortment.
Your payment info is processed securely. We do not store credit card details nor have access to your charge card information and facts.
As well as this, for The 1st time in Diageo’s record, a license to our patent for gentle-fat glass beverage containers will likely be made available over a royalty-cost-free basis to all as a way to persuade development in the broader business.